"Step Two"

The 3-step business plan is a well known internet meme which follows the following template:

Step 1: [something here]
Step 2: ???
Step 3: Profit!

Well, looks like my mobile service provider has finally figured out the elusive Step Two! I received an sms from them which went like (Note: I deleted the original message; hence paraphrasing from memory)

"Missed an important call because your cell was not reachable? Subscribe to missed call alerts only @ Rs 30 per month!"

The new mobile-service-provider 3-step business plan:

Step 1: Lay down a crappy network with incomplete coverage
Step 2: Charge users for alerting them about missed calls when they happen to be outside area of coverage
Step 3: Profit!!

Pure genius!